Identify Your Ideal Client

For the most satisfying and successful business, you first want to identify your ideal client – that person who is looking for you, whom you can support most effectively, and who will pay you for the value you deliver. Together we will create a clear picture of your ideal clients, their needs and fears, and how you can help them get the results they seek.

Clarify Your Personal Brand

What makes you unique? What is your promise? How can you solve your ideal client’s problem better than anyone else? Of course you know how. But have you clarified your Big Idea so you can communicate it effectively to others through your marketing messages? We will do that!

Discover Your Signature Program

Let’s get you out of the “pay by the hour” paradigm. Smart coaches are creating dynamic products and programs that generate a commitment from a client for more than just the occasional session. They also lead group experiences that benefit participants exponentially, thanks to the synergistic participation of every member of the group. Together, we will develop a “signature program” and unique products that will generate more money for less effort.

Build a Website that Works

When your prospects read your online copy, there’s only one thing they want to know:  “What’s in it for me?” Clients don’t care about you. They care about what you can do for them. I will support you in creating an effective website. You will write compelling content that engages and excites your visitors. We will plan your website architecture (called a site map), from your Home page to your Contact page. I will show you how to incorporate search engine optimization so you can be found online. I will advise you on the various technologies, from hosting and web-building platforms to email services, so you can decide if this is something you can do yourself or if you should hire a developer.

Create an Irresistible, Valuable Give-Away

We all get too much email these days. Together we will identify an irresistible give-away that will encourage your website visitors to surrender their email addresses so you can stay in touch with them.

Write an Engaging Email Series

An effective introductory email series, delivered by an auto-responder system, will keep potential clients informed and eager to read your inspiration and purchase your services.

Share through Social Media

Done right, social media can extend your network and inspire potential new clients to learn more about you. We will evaluate the most effective outlets and how to best use them.

Grow Your Platform

We will explore various ways to generate traffic to your website and grow your email list and social media network. Together we will identify the right opportunities for you. Do you have a book? Do you want to write one? Do you want to generate more speaking engagements? How about placing guest blog posts on leading websites? Are you interested in developing more local business for your coaching practice?